The idea of the government keeping a database of verified porn viewers had sounded like a privacy and ethical nightmare. UK-hosted pornographic video services already have to verify visitors' ages, as do online gambling platforms. Sex with white girls, black girls, blondes, redheads. But the BBFC has said that it will award solutions that adopt "robust" data-protection standards with a certificate, allowing them to display a green AV age verification symbol on their marketing materials to help consumers make an informed choice.
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Most recently, DCMS proposed the creation of a new regulator to tackle apps that contain content promoting self-harm and suicide , among other problems. The idea of the government keeping a database of verified porn viewers had sounded like a privacy and ethical nightmare. Twitter, Reddit and image-sharing community Imgur, for example, will not be required to administer the scheme because they fall under an exception where more than a third of a site or app's content must be pornographic to qualify.